PERSONAL INFORMATION COLLECTED
During a visit to the Site, certain information is automatically collected about the device used when visiting, including information about the web browser, IP address, time zone, and some of the cookies that are installed on the device used to browse the Site.
Additionally, as the Site is being browsed, information about the individual web pages or products that are viewed is also collected, information on websites or search terms referred to when visiting the Site and information about how interaction is done with the Site is collected. This automatically-collected information is referred to as “Device Information”.
Device Information is collected using the following technologies:
- “Cookies” are data files that are placed on the device used for browsing and often includes an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site and collect data including the IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how the Site is being browsed.
Additionally when a purchase or attempt to make a purchase through the Site is made, certain information, including name, billing address, shipping address, payment information, email address, and phone number is collected. This information is referred to as “Order Information”.
HOW IS PERSONAL INFORMATION USED?
The Order Information that is collected is generally used to fulfill any orders placed through the Site (including processing payment information, arranging for shipping, and providing invoices and/or order confirmations). Additionally, Order Information is used to:
- Communicate with the customer;
- Screen orders for potential risk or fraud; and
- When in line with the preferences shared, providing information or advertisement relating to products or services.
The Device Information that is collected is used to help screen for potential risk and fraud (in particular, IP address), and more generally to improve and optimize the Site (for example, by generating analytics about how customers browse and interact with the Site, and to assess the success of marketing and advertising campaigns).
SHARING PERSONAL INFORMATION
We share Personal Information with third parties to help use Personal Information, as described above. For example, Shopify is used to power the online store- read more about how Shopify uses Personal Information here: https://www.shopify.com/legal/privacy.
Google Analytics is used to help understand how customers use the Site -- read more about how Google uses Personal Information here: https://www.google.com/intl/en/policies/privacy/. Opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, Personal Information is also shared to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information received, or to otherwise protect rights.
As described above, we use Personal Information to provide targeted advertisements or marketing communications believed to be of interest to the customer. For more information about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
Opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that the Site’s data collection and use practices is not altered when a Do Not Track signal from the browser is seen.
For European residents, right to access personal information held by Buraansh and to ask that personal information be corrected, updated, or deleted is available. If this exercise to activate this right is needed, please use the contact information below.
Additionally, for European residents, please note that processing information in order to fulfill contracts with the customer (for example if an order is made through the Site), or otherwise to pursue legitimate business interests listed above. Additionally, please note that information will be transferred outside of Europe, including to Canada and the United States.
When an order is placed through the Site, Order Information is maintained for records unless and until it is asked by the customer to delete this information.
For more information about privacy practices, questions, complaints, please contact us by e‑mail at firstname.lastname@example.org or by mail using the details provided below:
5, Lakhanpal Building,